tiptrot.com June 23, 2018

Google tackles 'fake news' with improved Search ranking, direct feedback tools, more

26 April 2017, 08:49 | Gerardo Harmon

Google tackles 'fake news' with improved Search ranking, direct feedback tools, more

Google search

Over the last few months, Google, along with Facebook and other digital platforms, has struggled to keep hoaxes and "fake news" stories from appearing in search.

The changes announced today reflects Google's confidence in a new screening system created to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as "fake news". Google also will task 10,000 of its employees with monitoring results and flagging sites purporting propaganda, conspiracy theories and downright lies.

Google also has reprogrammed a popular feature to omit derogatory suggestions from its automated recommendations of search requests. Gomes used this as an example of the type of search result the changes are meant to bury. Hopefully this doesn't just present a new vector for further rank manipulation in autocomplete, though.

Google announced on Tuesday that it is tweaking its search engine to scuttle misleading or false content, a major move for the company and the world considering Google's dominance in search. With these changes users should see less in the way of so-called "fake news" and other non-factual content (excluding searches for that material), and more accurate and relevant information pertaining to their search.

The search engine's parent company, Alphabet Inc., announced its plans to change a fundamental component of its algorithm that previously allowed false information to be sent straight to the top of its results pages.

Holocaust denial has been a particularly hard result for Google to deal with.

GoogleGoogle also says it is improving the guidelines its human workers use to evaluate content that appears in search results.

Additionally, Google is launching direct feedback tools that will allow users to flag erroneous Featured Snippets and Autocomplete predictions.

Google's Featured Snippets evolved as quick synopses of the answers users were searching for, such as when the Leaning Tower of Piza was built. In addition to this extra transparency, Mr. Gomes and Google believe making feedback tools easier to find for the rest of the general public could expand the effectiveness of this human curation effort.

What Google's feedback will look like for autosuggested searches.

Users can report suggestions for being hateful, explicit or violent.

From Facebook to Wikipedia, internet organizations are focusing efforts more than ever before to crack down on fake news - poor-quality web content that typically spreads through misleading, often offensive headlines.

Other News


Trending Now

Rockets' Beverley fined $25000 for confronting fan
Beverley had a second-quarter exchange with Scaramucci after he was fouled and tumbled to the floor in front of Scaramucci's seat. Beverley hit the ground in the first half after attempting a layup and landed at the feet of a fan in the first row.

Starbucks Offers Magical Treat for Limited Time
It makes me want to curl up in a ball and hibernate until Tom Brady retires from the National Football League at age 53. They both seemed pleasantly surprised by the limited edition drink and said it was not what they expected.

Asylum seekers crossing into Canada increase with warmer weather
The arrest was part of an investigation launched in December 2016, said Jason Evert of the Canadian Border Services Agency. They notified their Canadian counterparts, who in turn alerted the RCMP "that a smuggling attempt may be imminent".

Nadal wins his 10th Monte-Carlo Masters
At the beginning of the second stanza one sensed that Ramos ViƱolas might have found a groove as he applied pressure to Nadal. He will also have his sights set on a 10th title in Barcelona next week - Nadal's previous career title, nearly a year ago.

Scientists to March Against Trump's Alternative Facts, Climate Denial
Jones, the vision scientist, acknowledges that becoming a political advocate is not easy for himself or his colleagues. A few weeks later, thousands of scientists and researchers took to the streets in Boston for a similar demonstration.

Saudi Arabia shuffles cabinet posts, including Washington ambassador
Last April, the Saudi king visited Egypt and they concluded the demarcation deal during official meetings. Prince Salman replaces Prince Abdullah bin Faisal bin Turki, who served in the post for just over a year.

Analysts claim OLED iPhone could be delayed by up to two months
Apple typically starts mass production of new iPhones several months before they're announced and still faces supply constraints. Apple has explored equipping an augmented reality-based features and depth-of-field enhancements to its iPhone camera system.

Spicer Defends Trump Visitor Log Secrecy: 'We're Following The Law'
They also want visitor records for people visiting Trump's Mar-a-Lago club in Florida and Trump Tower in New York City. The committees reported roughly $16 million in the bank at the end of March. "It's a routine audit that continues".

No red beacons on official vehicles from May 1
Several ministers, including Gadkari, had beacons removed from their official vehicles straight after the cabinet meeting. People often saw these flashing lights as shining examples of power and VIP status, more than security aids.

North Korea marks military anniversary with firing drill
In a phone conversation with Trump on Monday, Chinese President Xi Jinping called for all sides to exercise restraint. South Korea's Defense Ministry has said the North appears ready to conduct such "strategic provocations" at any time.