tiptrot.com
tiptrot.com June 26, 2017


Google tackles 'fake news' with improved Search ranking, direct feedback tools, more

26 April 2017, 08:49 | Gerardo Harmon

Google is updating its search to demote fake news

Wikitribune

Over the last few months, Google, along with Facebook and other digital platforms, has struggled to keep hoaxes and "fake news" stories from appearing in search.

The changes announced today reflects Google's confidence in a new screening system created to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as "fake news". Google also will task 10,000 of its employees with monitoring results and flagging sites purporting propaganda, conspiracy theories and downright lies.

Google also has reprogrammed a popular feature to omit derogatory suggestions from its automated recommendations of search requests. Gomes used this as an example of the type of search result the changes are meant to bury. Hopefully this doesn't just present a new vector for further rank manipulation in autocomplete, though.

Google announced on Tuesday that it is tweaking its search engine to scuttle misleading or false content, a major move for the company and the world considering Google's dominance in search. With these changes users should see less in the way of so-called "fake news" and other non-factual content (excluding searches for that material), and more accurate and relevant information pertaining to their search.

The search engine's parent company, Alphabet Inc., announced its plans to change a fundamental component of its algorithm that previously allowed false information to be sent straight to the top of its results pages.

Holocaust denial has been a particularly hard result for Google to deal with.


GoogleGoogle also says it is improving the guidelines its human workers use to evaluate content that appears in search results.

Additionally, Google is launching direct feedback tools that will allow users to flag erroneous Featured Snippets and Autocomplete predictions.

Google's Featured Snippets evolved as quick synopses of the answers users were searching for, such as when the Leaning Tower of Piza was built. In addition to this extra transparency, Mr. Gomes and Google believe making feedback tools easier to find for the rest of the general public could expand the effectiveness of this human curation effort.

What Google's feedback will look like for autosuggested searches.

Users can report suggestions for being hateful, explicit or violent.

From Facebook to Wikipedia, internet organizations are focusing efforts more than ever before to crack down on fake news - poor-quality web content that typically spreads through misleading, often offensive headlines.



Other News

Trending Now

ITC examining options for Taj Mansingh auction
The High Court, however, gave a green signal to the NDMC to go ahead with the public auction of the hotel. To which Tata Group objected and approached the court challenging the hotel's proposed auction by NDMC.

There's A Potential Solution For Ryzen CPUs Locked Out Of Windows Updates
Microsoft has announced it will stick with twice-a-year feature update schedule for Windows 10. Although Windows Insider will soon get these new features in upcoming preview builds.

Rockets' Beverley fined $25000 for confronting fan
Beverley had a second-quarter exchange with Scaramucci after he was fouled and tumbled to the floor in front of Scaramucci's seat. Beverley hit the ground in the first half after attempting a layup and landed at the feet of a fan in the first row.

NASA's Cassini Spacecraft to Take Slingshot Dive Inside Saturn's Rings
Cassini also will study Saturn's atmosphere and take measurements to determine the size of the planet's rocky core. The Cassini Mission is a collaborative effort between NASA , the European Space Agency, and Italy's Space Agency.

China's first home developed aircraft carrier set for launch
The conventionally powered aircraft carrier is about 300 meters in length with a displacement capacity of about 50,000 tons. By comparison, the United States has 10 carriers, four of which are deployed in the Asia-Pacific alone.

Judge slaps VW with $2.8 billion fine
The fine pushes the financial cost of the scandal to Volkswagen for just court penalties and vehicle buybacks past $15 billion. Attorney General Larry Thompson to serve as the company's independent monitor. "Plain and simple, it was wrong", he said.

Trump to unveil tax plan with 'massive' cuts next week, AP says
He said there are "big concerns" with regulators' authority because the administration doesn't want to support a too-big-to-fail policy.

Inviting farmers to the White House, Trump looks to boost rural America
Thank you again for your willingness to serve as Secretary of Agriculture and congratulations on your confirmation. We are confident that Secretary Perdue will be a productive and forward-thinking guide for these conversations.

Delhi: 1 killed after Class XII student rams auto into pavement
The police identified the three injured in the accident as Asif, Karan and Sanjay, all of whom appear to be daily wage earners. One of them called the police and he was handed over to them. "His friends fled the scene after the accident", Narwal added.

'The Fate of the Furious' laps new films at box office
Domestically, the eighth film of the franchise made $38.7 million after having a drop of 60.8% from last week's $98.8 million. The film was also poorly received critically, getting a 24 percent rating on Rotten Tomatoes and a woeful C- on CinemaScore.