Google is providing a tool that publishers can run to find out if their sites' ads are in violation and will be blocked in Chrome.
According to Google, Chrome will begin blocking all the advertisements on websites that fail to adhere to Better Ads Standards...including its own ads. However, Spencer said it's not the case, as he believes that what's good for the broader digital media industry is good for Google. Google will design Chrome's ad blocker to filter out ads that don't meet those guidelines, the company announced on Thursday.
Notably, Google has clarified that it will also be filtering out those ads served or owned by the search giant itself if they are found to be beneath the Better Ads Standard.
"Online ads should be better", say Sridhar Ramaswamy, Google's Senior VP of Ads and Commerce. Using an option called Funding Choices, currently in beta, publishers can show people using blockers a custom message asking them to either whitelist their site (which now has only non-irritating ads) or pay a small charge with their Google Play account to view it ad-free.
Funding Choices is already available in North America, the UK, Germany, Australia and New Zealand, Ramaswamy said, with a roll out in more countries planned for later this year.
The company is also offering publishers affected by ad blockers another way to monetize their content.
The new setting is expected to be turned on by default on both the desktop and mobile version of Chrome, and will keep ads from showing up on sites that have been determined to provide a particularly bad advertising experience for users.
Philippine police questioning driver in casino attack probe
But IS claimed responsibility, with a report on its self-styled Amaq news agency saying its "fighters" carried out the attack. The suspect, a father of three children, was separated from his wife due to a misunderstanding over his gambling addiction.
Wal-Mart Begins Testing Associate Delivery
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US CEOs urge Trump to stay in Paris agreement
Juncker pointed out that climate change was putting 83 countries at risk of disappearing from the map as sea levels rise. President Donald Trump says he will announce his decision on the Paris accord this afternoon.
Cincinnati Reds vs. St. Louis Cardinals
Some seasons, he barely hit four homers at all he reached double-digits only once and had 38 career heading into the game. Gennett singled in a run his first time up against Cardinal starter Adam Wainwright before starting his home run adventure.
Apple 'HomePod' speaker to take on Amazon, Google
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Doctor in Trump Hotel case released but due back in court
Ironically, the doctor's Facebook page features both photos and comments which appear to indicate his support for Donald Trump. Lisa DellaRatta, a nurse practitioner in Florida, said she's known him for more than 25 years and used to live with him.
IATA Ups 2017 Airline Profit Forecast
There are also retail trends, such as the switch to e-commerce and in pharmaceuticals, which are supporting air cargo growth. If it were extended to flights between the U.S. and Europe, the lost revenue would total around $1.4 billion, it estimates.