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Nuclear plant forced to apologise for using BIKINI contest to choose intern

28 June 2017, 01:48 | Cynthia Sparks

Nuclear plant forced to apologise for using BIKINI contest to choose intern

Nuclear plant forced to apologise for using BIKINI contest to choose intern

Choosing an intern can't ever be easy: picking from dozens of teenagers, all of whom will have similar qualifications and experience (or lack of them).

Last week, the CEZ power-generation company had to apologize for putting on a bikini contest to select its newest intern, Deutsche Welle reports.

And bosses announced that all the competitors would be granted internships at the plant.

Apologising two days later on Facebook, CEZ said: "'The goal of the competition was to promote technical education", the post read. The company did not announce a victor.

The racy images were posted on the company's Facebook page, and "fans" were asked to vote and comment on their favourite of the line-up, with the contender with the most "likes" crowned "Miss Energy 2017".

Unsurprisingly, many Facebook users slammed the competition for being sexist. Another commented: "You find the number of likes under half-naked picture of a young lady as adequate and/or tasteful criterion for a career opportunity that is promoted as 'professional?'" In this case the participants of the Czech beauty contest Maturantka Roku, translated as the Graduate of the Year were photographed in the environment of the Temelin power plant.

Reacting to the criticism, CEZ apologised via Facebook.

A CEZ spokesman told CNET, "We did not want anyone to feel upset".

'But if the original vision raised doubts or concerns, we are very sorry'.

"The objective of the competition was to promote technical education", it said.

"The victor of the Facebook competition is. all interested parties", it says, explaining that internships will now be offered to all the young women.

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