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Oculus Rift and Touch bundle dropped to just $399

12 July 2017, 12:13 | Gerardo Harmon

Oculus Rift and Touch bundle dropped to just $399

Oculus Rift and Touch bundle dropped to just $399

However, the latest discounted bundle seems like a steal with its included Oculus Rift headset and official controllers together with all the accessories to run it out-of-the-box. Apparently the company wasn't done discounting the Rift, however, because it's temporarily reducing the price of the bundle again as part of its "Summer of Rift" promotional event.

"What we learned with the price cuts is that price matters", Oculus VP of content Jason Rubin told Fortune.

The pricing isn't permanent, but it's available for a fairly long "limited time", and that should give potential buyers plenty of time to decide whether they're interested in picking up the Rift or not.

After this temporary cut, Facebook's VR device has come in line with the prices of other popular high-end VR headsets, such as those for the Xbox and PlayStation.

The Oculus Rift launched in March of a year ago to reasonably favourable reviews, this despite criticism of a lack of titles to play, not to mention the sizeable investment required by consumers.

Facebook said it has provided more than $250 million in funding to developers to drive more content for the Rift.

You do need a PC capable of running the Oculus Rift - with several recommended options available on the Oculus website - but the rest of the required hardware comes bundled.

Why the sudden price cut?

"Plus, with a suite of experiences that promise action, adventure, mystery and excitement, you'll be transported to places you've never imagined", the company stated.

Rubin pointed out there are now more than 500 games in the Oculus store, with 40% requiring Touch.

Of course, some VR skeptics will take this move as a signal that Oculus is desperately reaching for a quick solution to boost sales on a device that still hasn't cracked the mainstream in terms of widespread popularity. But if the high price of virtual reality has kept you from jumping in, the Rift is a no brainer right now. We're following exactly the game plan that we said we were going to follow from the start.

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