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Every product from Fenty Beauty
09 September 2017, 07:40 | Mandy Simon
Image via Getty
She has crossed over from pop star to fashion muse and creator, all while appearing in film and TV roles, partnering with high-end fashion designers, leisure and sportswear brands, as well as launch her own clothing, jewellery and perfume lines. "There are endless options when it comes to makeup". But thankfully, there's a major mogul who gets it: Rihanna.
Fenty Beauty caters for FORTY shades. We are women and we have challenges.
And it wasn't mere talk; the collection is indeed for all women as it caters to different skin tones. Get it at http://fentybeauty.com at Midnight tonight!
That said, if you do crave structure, Rihanna and her Global Artistry Team (James Kaliardosas, Priscilla Ono and Hector Espinal) specify that the optimal "Fenty Face" begins with a soft matte filt'r (care of the primer and/or foundation), followed by a strategically placed, dimensional highlight.
It's hard to draw the line between beige and browns, and obviously there's a huge range of skin tones for women of color, but to roughly compare, Revlon's Colorstay line offers 35 shades, but of the 22 available online, about five appear to be browner. No one is ignored.
The best moment of the event however, (aside from the queen of style gliding in like the rising sun, no doubt) involved Rihanna taking a brush and palette and applying the glowing makeup on a model. It should never feel like a uniform.
The FentyBeauty Match Stix serve three different purposes: to hide, contour and highlight. As for prices, everything hovers around the "what you'd pay for designer makeup" mark.
The Umbrella singer marked the launch of her new beauty range at New York Fashion Week in a bright yellow co-ordinating long-sleeved crop top and full satin skirt with a thigh-high split. Rihanna didn't want to just make pretty packaging and tons of money.
For more of Rihanna's answers to questions from Pharrell, Charli XCX, Eminem, among others - pick up ELLE's October issue, on newsstands September 19.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna's real-life method for killer radiance, The Fenty Face.
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