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The iPhone 8 is having a rough time in China
31 October 2017, 12:09 | Deanna Wagner
This makes it Apple's best performance in China in the last eight quarters, where its growth has slowed considerably since the launch of the iPhone 6S. However, according to the firm, smartphone shipments declined in China this quarter by 5% to 119 million units. OPPO was just a million units behind Huawei and a mil ahead of Vivo, snatching a solid 18 percent slice of the pie despite technically registering a shipment drop from Q3 2016.
Canalys reports that iPhone sales surged 40 percent this quarter to 11 million units compared to 8 million units from the same time past year.
APPLE Inc's sales in the Chinese domestic smartphone market jumped 40 percent year on year in the third quarter, ending six consecutive quarters of decline in the world's biggest smartphone market, researcher Canalys said in a report yesterday. The report stated that the mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch past year.
Firstly to Apple, which Canalys believes is not out of trouble in China.
The iPhone X has been regarded as an expensive device globally, but excitement for the launch of the iPhone X is building in China.
Apple has been working extraordinarily to maintain its quarterly sales, the whole year.
"Apple's growth this quarter is only temporary", Mo Jia, an analyst at Canalys wrote. She also said that Q4 will be a highly competitive quarter because of the 11.11 online shopping festival. The response to the new iPhone 8 and the iPhone 8 Plus has been positive, and the Chinese audience is hyped for the iPhone X.
While Apple's growth was impressive, most competing brands also saw significant growth, leaving Apple in fifth place behind Huawei, Oppo, Vivo and Xiaomi. "Moving into the last quarter of the year, the competition among the top vendors in China will remain tight with no clear victor", said Canalys Research Analyst Hattie He.
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