Apple TV users can now navigate through their app store and get full access to the Amazon Video library as long as they have an Apple TV v.3 or later.
Previously, Prime Video could only be streamed through an Apple TV across a wireless Airplay connection from another Apple device.
The app is dropping just before Amazon's upcoming NFL Thursday Night matchup between the Atlanta Falcons and the New Orleans Saints, and also in time for the premiere of "The Grand Tour".
At Apple's annual Worldwide Developers Conference in June, CEO Tim Cook confirmed that Apple TV would support the Amazon Prime Video app before the end of the year. Customers in the U.S., U.K., Germany and Austria will also be able to watch videos from subscription services (like HBO, Showtime or Eurosport in Europe) paid for on Amazon. You'll only be able to watch TV shows and movies that come from Amazon Prime, or have already been purchased.
Amazon's app will be available in over 100 countries, and will be compatible with the Siri voice remote and universal search functions of the Apple TV.
The conflicts among Apple, Amazon and Google have been a boon for streaming video platform leader Roku (ROKU). The listing has since been removed from the iOS App Store, but the blog managed to take a screenshot of the promotional text that says, "Watch some of the hottest entertainment around with Amazon Prime Video on Apple TV". We've reached out to Amazon for clarification on this. Therefore the retail giant did not want to disappoint customers by selling a product that doesn't support Amazon's key service.
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