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14 December 2017, 02:58 | Gerardo Harmon
Apps & Software Image Source Facebook
The announcement is a clear sign that Facebook is still going after Snapchat, looking to offer users a Snapchat-like experience inside its own app.
In order to add a "World Effect", a user would need to open the Messenger Camera from inside the conversation thread and then scroll to choose from the camera effects. "Or better yet, add a new fun, celebratory robot to an otherwise every-day setting and spice things up a bit", said a post on the official Facebook page of Facebook Messenger.
Apple and Google have already released their versions of AR kits to developers earlier this year, it might seem like Facebook is late to the party, but the difference here is that their kit will allow for both development on the iOS and Android without limitations. It is been copied from the Snapchat's AR-based objects and turned out in the form of the tool, World Effects on FacebookMessenger. So you can put hearts, arrows and word bubbles on anyone and anything, whether they like it or not. This means that you can pan your phone's camera from side to side to capture different angles of the effect.
The basic idea is that you can drop 3D objects into your photos to make them appear as though they're there in real life, such as a heart over someone's head.
Facebook Inc.is attempted to expand its presence in the burgeoning augmented reality space with the public launch of AR Studio, a platform based on code it acquired from MSQRD Inc.
The AR Studio will become available to developers today, with World Effects creation tools coming within a week. First announced at the Facebook F8 conferencein April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators".
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