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Mobile Pay TV Coming in 2018
14 December 2017, 03:01 | Cedric Leonard
Mobile Pay TV Coming in 2018
"Some could argue that TV is a crowded space but you could have said that about mobile before we disrupted that as well", he said. "Together with T-Mobile, we're going to ditch everything you hate about cable and make everything you love about TV better". The deal is expected to close in the coming weeks, and T-Mo says that it aims to launch its new pay TV service in 2018. "We're gonna fix the pain points and bring real choice to consumers across the country", said John Legere, president and CEO of T-Mobile.
You have to wonder, listening to Legere, just who is arrogant here.
For now, though, T-Mobile doesn't seem to have much in the way of specifics to share. But it highlights the enormous pressure that Internet providers and telecom companies are under to make their services unique to customers.
T-Mobile also claims that the time is right for the Layer3 acquisition because of its capable 4G LTE network and all of the work it is doing to prepare for 5G. But then again, AT&T wasn't expecting to put satellite dishes on homes the rest of its life when it bought DirecTV.
T-Mobile has made a name for itself trying to "disrupt" the mobile industry over the past few years, and now it's looking to do the same to big cable.
A recent newcomer to the industry, Layer3 has zigged where others have zagged: Rather than offer "skinny" bundles of channels to appeal to cost-conscious cord-cutters, it has focused on delivering a "white-glove", premium cable experience with all the traditional trappings, including a full line-up of programming. During this morning's call, Binder emphasized the ease of those relationships, and his ability to parlay them into more expansive, mobile-centric relationships.
Details on T-Mobile's upcoming TV offering are still light, but T-Mo does have a brief demo of what a T-Mobile TV service might look like. But T-Mobile is getting into the program licensing game at a tiny fraction of the price. At the time, Layer3 said it planed to create 300 jobs over the next several years.
With its Layer3 purchase, T-Mobile joins its larger peers AT&T and Verizon Communications in a strategic shift to media and video ventures as the wireless industry struggles to find new growth.
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