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12 January 2018, 12:29 | Gerardo Harmon
Google Acquires Redux, a Startup That Integrates Speakers into Smartphone Displays
Alphabet, 's parent company, has secretly acquired a United Kingdom start-up that specialises in technology to turn smartphone screens into speakers.
Google declined to comment on the price and details of the deal.
Hopefully, it won't be too long until Google integrates this technology into their system, because we'll be able to have even thinner devices with bigger batteries. On Redux CEO Nedko Ivanov's LinkedIn page, it shows that he left the company in August 2017.
Google's parent Alphabet has numerous potential uses for the technology since its core Google division started selling its own mobile phones. The transfer of shares between NVF Tech Limited, the holders of Redux and Google was confirmed on the 13th of December, last year.
"Redux has developed breakthrough technology which transforms the user experience by bringing surfaces to life with Sound and Touch", it said in an "about us" section of the company. Not only does this mean that more advanced haptic feedback is possible, but the displays can also be used as speakers.
Component space is indeed at a premium now in smartphones, which is why both Google and Apple Inc. made the controversial decision to ditch the 3.5-millimeter headphone jack in the newer Pixel and iPhone models. The current Pixel 2 and Pixel 2 XL were criticized by some quarters for not trimming their bezels quite as aggressively as other devices on the market did. It could also improve waterproofing for future phones since it eliminates the need for speaker holes.
Redux has demoed its technology on smartphone and tablet displays, in the past, and that very well may be Google Inc (GOOG)'s core intended use for this exciting technology.
According to Bloomberg, Redux was purchased via an Ireland-based subsidiary of Google at some point previous year.
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