tiptrot.com June 22, 2018

Thermostat maker Nest shifts to Google

09 February 2018, 03:40 | Deanna Wagner

Alphabet rolls its Nest smart-home unit back into Google

Smart home company Nest is being folded back into Google

But Google's own hardware line-up, including the Pixel smartphone range and Google Home speakers, have faced intensive competition from Apple and Amazon, respectively.

Google actually purchased the Next in the year 2014 and now they will start working together to build up the future hardware components. It appears to be a success, however, as Google claims that it's "sold tens of millions of products for the home in just the past year". Fawaz told CNET that the company has continued to make strides in the past few years. Nest's current CEO, Marwaz Fawan will now report to Google hardware chief Rick Osterloh, CNET reports.

Nest, while recently sidelined by flashier entries into the market from Amazon and Google, was among the progenitors of the connected home. Also included were some interesting claims about Nest's sales figures: "The company doubled its hardware portfolio last year-selling more devices in 2017 than the previous two years combined". However, despite having a new parent company, Nest has primarily operated independently during this time. Fawaz informed that Nest had shipped 11 million products since its first thermostat went on sale in 2011. Fadell resigned as head of Nest in 2016, but the company kept going under Google's new Alphabet corporate structure.

Rogers says he's leaving the company he started work on almost nine years ago in order to spend more time at incite.org, a VC firm and product development lab he also had a hand in cofounding.

Osterloh stated that the investments by Google in machine learning and artificial intelligence can enhance the quality of Nest's products.

In their joint announcement on the change, Google and Nest described the move and Nest more broadly as "an integral part of Google's big bet on hardware".

In essence, Google is emulating Amazon here.

But it's open to question what practical difference this merger will merging Nest into Google actually make to customers? Apple will release its HomePod speaker, with Siri as assistant, this week.

The decision also gives some clarity to Nest, which is best known for its smart thermostats.

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