tiptrot.com
tiptrot.com July 17, 2018


Google roundup: Shopping Actions, losing ad share, Monorail gets Pay

20 March 2018, 03:17 | Cedric Leonard

Read time 4min 10sec Google's Shopping Actions feature could help retail chains keep customers

Google's Shopping Actions feature could help retail chains keep customers

On Monday, those included Target, Walmart, Costco, Home Depot and Ulta Beauty, which are all hitching at least part of their wagons to Google in a move aimed at improving their online sales and taking a bite out of the market dominance enjoyed by e-commerce kingpin Amazon.

Under this new program, retailers can now list their products on Google Search, as well as on the Google Express shopping service, and Google Assistant on mobile phones and voice devices.

Google has launched a new program called Shopping Actions that will allow users to purchase items through Google search and Google Assistant.

Expect to see more "buy" buttons in your Google searches in the near future, as the search company is teaming up with major retailers to better compete with Amazon.

According to early results, the program has boosted the average size of customer's shopping baskets at the partnering retailers by 30%.

On top of its search engine, the company is also bringing native shopping features to Google Assistant.


And while Google and Facebook have historically held the bulk of the USA digital ad investments from retailers, Amazon and Snapchat are beginning to eat away at their market share.

Whether users and retailers will adopt one over the other might depend on smaller quality-of-life differences between Amazon and Google, such as delivery costs and speed, ease of use, and any final product price differences. The same customer can then order something like foil through a voice-enabled device and then purchased both items at once through a checkout flow hosted by Google.

"It's clear that people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want - from making decisions on what to buy, to building baskets, to checking out more quickly than ever before", Google said.

For example, shopper Kai can do a search on Google for moisturizing hand soap, see a sponsored listing for up & up brand soap from Target, and add it to a Google Express cart. The tech company is pitching its new service as a tool to help retailers get more sales from PCs, mobiles and devices supporting voice search. The update changes how Google's core algorithm works.

So, the sites that lost the ranking were replaced by other sites, which gained because of the update in the algorithm.

Google noted that these types of searches jumped 85% over the last few years. In launching Shopping Actions, the company is aiming to make more money from searches and give retailers a better chance of fighting off Amazon.



Other News

loading...
loading...

Trending Now

New Jim Carrey Art Depicts Trump: 'Wicked Witch of the West Wing'
The painting is being called sexist for his portrayal of a woman in a power position and he's also being called out for criticizing her religious beliefs.

Prudential to spin off M&G
The blue chip FTSE 100 index was up 0.3 percent at 7,157.09 points by 1001 GMT, recovering some losses from the previous session. Meanwhile, Prudential will be able to focus on the attractive returns and growth potential of its business in Asia and the US.

Missing Pennsylvania girl found in Mexico, man arrested
Once back in the United States, arrangements will be made to get Amy back to Allentown to be reunited with her mother, police say. Esterly and his wife had gotten into a scuffle as she tried to look at Facebook posts on a phone, and police were called.

Mayor says chemical plant fumes 'quite toxic'
He was identified to NBC as Jason Speegle by his mother-in-law, who said he only started working at the facility three weeks ago. The area is now closed to traffic, and the chemical plant and a nearby lumber yard have been evacuated.

Jubilations as Ireland win the Six Nations
Twice Ireland stopped England's lineout driving maul illegally and on the second occasion, Peter O'Mahony was yellow-carded. Mike Brown worked his hands free in Earls' tackle and his brilliant offload handed Daly his second try.

Watch Larry Page's self-flying air taxi lift-off
Kitty Hawk has been conducting a series of stealth test flights in New Zealand sincaDe October, the Times reports. Kitty Hawk says Cora has a top speed of 180 kilometres per hour and can travel 100 kilometres in a single trip.

United Nations releases Joint Response Plan for Rohingya crisis
But Grandi insisted that despite those circumstances, he would not stop fighting for the repatriation of those who wish to return home.

Rebounding critical in Texas A&M-UNC game in West 2nd round
I mean, '05 and '09, excuse me, '05 particularly, I thought we played great here. "We needed to get our feet wet", he added. From there, the Bisons never pulled within eight points as the Tar Heels led by as many as 23 during the final minutes.

China's parliament gives Xi second term, top ally named VP
After the vote was announced in Beijing's Great Hall of the People, Wang bowed and then walked over to Xi to shake his hand. Besides, the lawmakers also elected Li Zhanshu as the Chairman of the NPC.

Federer fends off Frenchman Chardy at Indian Wells
Daria Kasatkina routed former world No. 1 Angelique Kerber 6-0, 6-2 to reach the semifinals of the BNP Paribas Open . Halep moves on to the semi-finals where she will face either Japan's Naomi Osaka or fifth seeded Karolina Pliskova.