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Facebook Blocked 200 Apps For Data Misuse
15 May 2018, 10:14 | Bernice Figueroa
Facebook myPersonality App Exposing its Sold Data on You
The app offered a personality test, but Facebook users who downloaded it also gave the professor permission to collect data on their location, their friends and content they had "liked".
People had to register as a project collaborator to get access to the full data set, and more than 280 people from almost 150 institutions did so, including university researchers and those from companies including Facebook, Google, Microsoft and Yahoo.
Data such as phone numbers, private messages, and religious views, taken from as many as 87 million Facebook users and more than 311,000 in Australia, was allegedly used to influence voters in the 2016 United States election.
Cambridge Analytica, which worked on President Donald Trump's 2016 election campaign, used data collected via an app developed by University of Cambridge psychology professor Aleksandr Kogan.
Kogan had established Global Science Research (GSR), which was granted access to Twitter data.
A report by the New Scientist reveals yet another leak that affects data of over 3 million users that was "left exposed online for anyone to access" for over four years!
All of this data was then scooped up and the names removed before it was put on a website to share with other researchers.
Questions included what changes Facebook planned in light of new data protection laws in Europe, whether it had used non Facebook users' data and if the social media network had "mislead" Parliament at a previous evidence session (UK Parliament). Each Facebook user was given a unique ID that pulled together data including their age, gender, location, status updates, results on the personality quiz and more.
The document revealed that political consultancy AggregateIQ spent around 1.6 million USA dollars (£1.2 million) on adverts from the Vote Leave Facebook page during the 2016 European Union referendum campaign, as well as 329,000 dollars (£242,000) for BeLeave, 51,500 dollars (£37,900) for Veterans for Britain and 32,700 dollars (£24,100) for the DUP Vote to Leave.
Facebook suspended myPersonality on 7 April. In fact, the University of Cambridge told New Scientist that it was alerted to the issues surrounding myPersonality by the ICO. Facebook said it asked Cambridge Analytica to delete the data in 2015, but learned in March that this had not happened.
[The app] did not go through our ethical approval processes...
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