tiptrot.com July 18, 2018

IHOb No More: IHOP Returns To Its Roots

11 July 2018, 01:45 | Deanna Wagner

IHOP has changed its name back from IHOB

IHOP has changed its name back from IHOB

After speculation and a futile guessing game, IHOP announced that the name change signaled a new focus on burgers.

IHOP announced on Facebook that in celebration of the company's "return", it will sell its pancakes for 60 cents.

Looks like they can coexist under one house of burger-pancake roof from now on.

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

Plenty of people on Twitter figured out early on that the name change was a stunt, and the company confirmed to the Associated Press after the name change announcement that it was a "tongue-in-cheek" promotion for their summer burger menu.

The restaurant chain famed for its breakfast menu upset and entertained fans in June when it changed its name to International House of Burgers (IHOb) to promote a new hamburger menu. The giveaway is in celebration of its 60th birthday.

It also tweeted: "We really abbreciate the burgerin" loyalty, but we're back @IHOP again'. Afterward, that figure increased to 30%, the highest score since late 2012.

Less than a month ago, IHOP revealed the flip flop to IHOb and instantly lit up social media.

'It did exactly what we intended it to do, which was to get people talking about, and thinking differently about, IHOP, ' she said.

On Monday, the chain changed its Twitter handle from IHOB back to IHOP.

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